12 digital skills every African brand manager needs in 2021

A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents.  How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game. 
A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents.  How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game. 

Digital marketing is evolving with a storm. Like the only bus headed to paradise, every company wants to jump onto it.

While your marketing deliverables used to be limited to radio, TV, and experiential, they are now extending to digital channels. The Coronavirus and the limitations it’s placed on BTL brand engagement means staying relevant on digital has never been more important.

A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents.

How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game.

 

#1. Paid social media advertising expertise

As a digital marketer, you must acquaint yourself with the self-serve backend of all the important social media platforms as well as other paid social strategies.

Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media ads that you can deploy to earn your brand a significant share of voice on the internet.  Where you can learn: Social Media Marketing MASTERY | Learn Ads on 10+ Platforms

 

#2. Sales skills

“How you sell is more important than what you sell.” – Andy Paul

Having extraordinary skills in selling gives you a major advantage over your competitors as a digital marketer. Devise strategies and approaches to winning potential customers over to your end through excellent engagement and communication skills is key to a successful marketing strategy.

Where you can learn: Digital Marketing: Generate Leads & Convert Them to Sales

 

#3. The ability to think objectively

Astute digital marketers are quick to separate their emotions from their aims/goals. As much as passion is vital to see the work through, marketers must focus and think through challenges without letting emotions cloud their judgment.

Where you can learn: Soft Skills: The 11 Essential Career Soft Skills

 

#4. The ability to execute and analyze drip marketing campaigns

The primary goal of a marketing campaign is to attract the right subscribers; ones that will commit to your offer.

But these leads want to hear from you personally and consistently. That where drip emails are relevant; they help you keep your prospects within your marketing funnel till they finally commit to purchase your product. This automated email marketing is one of the most effective marketing tactics in digital marketing.

Where you can learn: The Complete MailChimp Email Marketing Course

 

#5. Good copy and visual storytelling abilities

For digital marketing to be effective, the stories you are telling must be entirely compelling. Your copy must captivate and intrigue.

Where you can learn: The Story Course – Storytelling Masterclass

 

#6. A likeable personality

One of the most essential components in digital marketing is the ability and expertise to connect with your target audience. In trying to get them to click and purchase your product, they should be able to easily interact with you and not feel like they’re being humored.

Where you can learn: Law of Attraction Life Coach Certification (Accredited)

 

#7. Understanding of brevity

A good digital brand manager should be able to send across his message in as few words as possible. The communication should be succinct and complete.

Where you can learn: Mind Mapping Mastery –> Effective Mind Maps -> Step by Step

 

#8. Listening skills

As a digital brand manager, one of the more important skills is learning to listen to feedback from your target audience and listening to data from your analytics. For instance, as a digital brand manager, based on the analytics and feedback you get from the activities of your audience, you can better communicate through words, videos, and design.

Where you can learn: Marketing Analytics: Stand Out by Becoming an Analytics Pro!

 

#9. A mix of creativity and analytical abilities

Brands look out for both creative thinking and analytical thinking in a digital brand manager. Brand managers must be able to create soulful work while properly leveraging data and analytics.

Where you can learn: Visual Thinking and Sketchnoting Boot Camp

 

#10. An understanding of WordPress

About 80% of all the websites in the world are built using WordPress. It’s hard to call yourself a bonafide digital marketer in Africa if you don’t know WordPress. The best part is that it’s easy to learn WordPress.

Where you can learn: WordPress for Beginners – Master WordPress Quickly

 

#11. Agility

New platforms are constantly emerging in the digital marketing field. It’s essential for you to be malleable as a digital marketer who can adapt to platforms, algorithms, and best practices. This could require that you use social media automation or management tools that can save you time, while giving you enough room to learn essential new skills.

Where you can learn: Soft Skills: The 11 Essential Career Soft Skills

 

#12. Basic design skills

Picture this: your designer has called in sick and you need to make copy updates on your campaign key visual that must be approved by management in 30 minutes.  This is where your design skills save the day. You don’t have to master the entire Adobe Suite, but you must learn enough just so you can get yourself out of difficult situations like that one up there.

Where you can learn: The Complete Graphic Design Theory for Beginners Course

 

Final Thoughts.

Marketing has evolved radically to become digital and thus the modern brand manager must evolve also. We hope this article helps you get a headstart on the skills to focus on.

Did we miss a skill you consider important? Please tell us in the comments.

 

 

Sharing this post is caring ❤️

Do you want to grow your business?