Don’t misunderstand me, I love Mailchimp.
But I have also learned that just because an email service provider is popular doesn’t mean that it’s the best solution for your needs. For a lot of new email marketers, Mailchimp is the default tool and it’s a fantastic tool. In my first few years as a marketer, I used Mailchimp for all my email campaigns as well. But there are many limitations to Mailchimp which has led me in search of the many great options out there that leave Mailchimp in the dust.
I have selected these ESPs based on their ease of use, automation options, and pricing. Here we go:
Best for small businesses and enterprise-focused campaigns, ActiveCampaign is an all-in-one sales and marketing tool for small businesses, so it comes with an in-built CRM system to manage your sales, live chat, and of course email marketing automation.
ActiveCampaign provides an exceptional toolkit for small businesses to grow their business. However, reporting isn’t quite on par with the likes of Hubspot or Autopilot. It’s worth pointing out, though, that they cost significantly more.
This is our favourite. Ideal for small agencies and non-profits, Moosend offers all of the essentials, from well-designed templates to a visual drag and drop campaign builder, to some unexpectedly advanced features, like weather-based email triggers and AI cross-selling recommendations.
In contrast to a tool like Hubspot, Moosend’s analytics are limited to basic email insights (like open rates and unsubscribes). For most marketers, that’s usually enough data to work with.
Hubspot is an all-in-one sales and marketing platform, that includes a CRM, landing pages, email marketing, marketing automation, chat, forms, and everything in between. You can easily track every dollar in revenue back to a marketing campaign, newsletter, or blog post that influenced each sale but their platform becomes exponentially expensive as your list or feature requirements grow.
Omnisend is not really an email marketing service. It’s a supercharged marketing platform offering automated email, SMS, push notification and integration with everything from Google Ads, Instagram, to Facebook Ads, Messenger, and Whatsapp – which they claim have 10X higher click-through rates than email. However, if you are a small business; it’s priced too highly.
Rejoiner effectively becomes your outsourced email marketing department, offering à la carte services on everything from email marketing strategy to the copywriting, design and deliverability testing of email campaigns. The platform’s hefty price tag may cause one to reconsider the use of this tool. But if you can pawn over that cash, it’s worth every penny.
This tool is used almost exclusively by bloggers and online course instructors to develop their personal brands. For other use cases, this may be a poor fit. But it’s one of the cheaper options out there that will also be effective for a small business.
SendInBlue is one of the most intuitive platforms for growing your mailing list. It comes with a solid API to get your emails into the inboxes with a good deliverability and open rate.
This tool has one of the best-designed templates for building email automation sequences. It also has the ability to trigger actions in your other tools directly from inside Autopilot. This saves having to configure integrations using a tool like Zapier and makes your sequences much easier to understand. As it says in the name; Autopilot allows you to automate the complexity of setting up marketing journeys so you can focus on building your business.
Whether you’re growing a small charity, a side-hustle, or are a freelancer starting out, MailerLite offers everything you need to send bulk email marketing campaigns. Although, small businesses may not benefit from this tool since its tailored to suit personal use such as wanting to send beautiful email campaigns to engage your audience, but if you love it so much, take it for a whirl with their free tier.
If your venture is technologically inclined, then this tool is ideal. MoonMail gives you the infrastructure benefits of AWS, while enabling you to build your email campaigns in a friendly UI. It accepts clients working in some of the more contentious industries, such as those in crypto.
The most popular email marketing service for small businesses. It comes with tons of customizable email templates that help you get a head start and offers unmatched support with live chat, emails, and discussion forums. Take it for a spin with their 60-day free trial.
Aweber is one of the most famous lead generation services for small businesses. It comes with all the crucial tools you need to develop your email list. You can format email newsletters with the drag and drop builder, automate email sequences, and create mobile-responsive signup forms that seem to be splendid on any device.
There are a hundred more email marketing tools that can be used for all kinds of businesses or ventures — including Mailchimp. The struggle often is finding the best one. We hope this list helps you with your search.
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