Digital marketing is a field with several strategies and various distinctions that require marketers to be on their best game in order to work effectively with the trends of the day. For companies that are looking to have a better output, they’ll have to consider quite a number of things including whether to hire a new digital manager or rather employ the services of a digital marketing agency. Naturally, when hiring an agency, you want to be sure of achieving results. As much as there is no one way to ascertain this till you actually work with them, there’s a few things you can look out for and that includes the following;
Do you have realistic expectations and do they deliver on their promises?
As a company, you should have expectations that are attainable and excellent. Do not set them beyond the imagination such that even the most creative minds cannot work at it. Objectives set should be able to be met within a specific timeframe. Ask your prospective agency all the hard questions and push as hard as you can so that they do not come at you with empty promises. You can start by assessing the excellence in their communication with you.
What is the period of the contract?
Most of the time, agency contracts come with a specified length of time they will be bound to you until you cut ties with them. The problem with this is that even when the agency is not performing, you would have to keep them till their time is up, which in the long run amounts to creating problems for you. The best is to find an agency that agrees to a flexible contract.
Can they work with the size of business?
One of the most important things to find out when scouting for an agency is to know if they are the perfect fit for your company size. If the client base of the agency is local, as an international corporation you may want to reconsider and work with one that is more experienced in working with a company like yours.
What is the corporate culture of the agency?
The core values of an agency are the bedrock on which your company will be nurtured. In hiring the services of an agency, you want to hire the one that has values you agree with, such as transparency and accountability. You can also try to find out more about their team by checking out what employees are saying about them.
How are results generated?
You should go into details with the potential agency, finding the means through which they plan to get results for you. They need to be accountable for their commitments. They should have a plan for how to navigate bumps that may hinder your results amongst others.
What are their credentials?
Credentials act as the indicator of an agency’s quality. These credentials should have been bestowed by a credible third-party that can guarantee that the agency knows what it is about. If the given credential has, the level at which your agency is at should be taken into consideration. Everyone can be certified by Google but not every agency can make the best 100 cut!
What are their clients saying about them?
Are there testimonials about them? Are they positive? Does it reflect what they have presented to you? Are these people you want to handle your business? These are questions you need to have answers to.
What kind of strategies do they provide?
A good agency should be able to adapt to the unique needs of every company they get on board with. The agency needs to understand the goals of the company and create strategies that would work effectively with these goals. If they need to forgo their standard strategies to meet the client’s needs, they should be willing to do just that.
Are they tactical?
Agencies can come up with good strategies but lack the tact to carry out which will result in failure of the overall goal. The best to go for is an agency that is both strategic and tactical. They should provide timelines specifying what they will do as well as have their eyes still fixed on the overall goal.
How often do they communicate?
A marketing agency should be regular in its flow of communication. The agency should do their best to keep their client in the loop. You can choose to do that weekly or bi-weekly. You also need an agency that is proactive and jumps into new trends and challenges.
Are they tech-savvy?
With the fast-paced rate at which digital marketing is evolving, any agency a company decides to take on as an extension of their marketing team should definitely be people who have a firm grip of technology and the developments associated with it.
Would you have a dedicated account manager?
Regardless of the size of the agency, the client should always have a dedicated account manager. The client shouldn’t have to deal with the customer service whenever they want to know anything about their account. This person should also be able to give relevant updates often on the client’s campaign.
Do they work with data?
Every agency that seeks to provide the best of service to their client should be obsessed with performance data. They should be able to interpret and analyze data so they can build their next strategic move from on there. It should inform every decision made!
The agency you choose needs to deliver your campaigns while staying true to your brand. They should give you value, communicate efficiently and provide excellent results.
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