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As a brand managing your own social media you are most likely using more than one social media platform; Facebook, Instagram, Twitter, LinkedIn, Pinterest and many more at once.

And to manage from the individual native app is time consuming and somewhat hard to say the least, that is why you need the right tools to effectively manage all your social media accounts. To do that, you need social media automation or management tools.

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Social media management tools enable you to automate, analyze and better control your social media accounts. These apps/platforms can post the same updates on all your social accounts, schedule future updates, and help you find the most appropriate and effective content to post, analyse those posts and many more.

I’ve compiled a list of the 10 best free social media management tools to help smooth things out and increase your presence on social media, let’s go.


Hootsuite aims to provide an all-in-one platform for social media management across multiple channels. As expected, there’s an option to search and filter through existing social media, in order to find brand mentions, insights, and demographic information, which is very helpful in skimming through your various channels activities.


Second on my list is Buffer, which is quite similar to Hootsuite, is a decent platform that allows you to manage multiple social profiles with ease. It is one of the oldest social media tools on the market, showing it’s experience in the space.


Social Sprout offers tools that perform the basic for social media management:

  • Scheduling, drafting, publishing
  • Analyzing and reporting.

It can also monitor keywords across multiple accounts to find out what is being said about your brand. The data analyses feature in Social Sprout allows you to sort by various demographic and geographic measures to identify exactly what content is working for which followers. In addition, its reporting can be generated automatically and it is visually pleasing, thus, it can be sent directly to top management without making copious changes.


Hubspot offers a comprehensive marketing solution, with social media management as part of the suite. The benefit of using Hubspot is to help save time by prioritizing social connections you place most value on, especially across a range of social media channels, like Facebook, Twitter, Instagram, YouTube, and LinkedIn.


Zoho Social offers a simple way to manage your accounts on social media, by giving you a complete social media management platform. Whether you’re managing your brand or working with an agency, Zoho offers some handy tools to enable you; Schedule posts from one dashboard; manage multiple profiles and research relevant keywords, work with team members.


Agorapulse is another great social media management tool, designed to help businesses and agencies post and monitor their posts across a number of social media channels.

Agorapulse is flexible and includes features such as; scheduling; social inbox for monitoring replies to your posts, mentions and messages; a reporting tool to analyze content and engagement data, and even the option to download as CSV or PPT files.

Agorapulse is also designed to work with teams, so individuals members can be assigned specific posts, comments, or other specific tasks. Overall, Agorapulse offers a great platform for agencies who may have more demanding needs than the ordinary business for general management and monitoring of social media.


SocialPilot is great for small businesses, enterprises and agencies. Like other platforms it offers the core features of social media management tools;

    • Single place from which to publish and schedule your social media posts
    • Social inbox for monitoring replies, comments, and mentions,
    • Analytics that offers white label reporting.


It allows direct posts via the web or mobile, or browser extensions, and content suggestions are provided to help you develop more. In addition, SocialPilot allows you to connect to clients accounts directly through the software, rather than having to ask clients to provide their login details directly.

#8. LATER:

Later affirm themselves to be the number one marketing platform for Instagram. Later is great for visually planning, scheduling, and analyzing social media content, especially for Instagram, Facebook, and Twitter. In the free version, you can schedule up to 30 posts per single user per social profile (one Instagram account, Facebook Page, Twitter account, and Pinterest account).

Final thoughts:

The options provided here are all great in their own way, and based on your requirements, one of these management tools can assist you in making your marketing efforts yield results and increase ROI. Over to you; which free social management tool are you using for your brand?