A great CTA has the power to increase the effectiveness of your marketing efforts substantially. For Brafton; the content marketing agency, by adding CTA buttons to their article templates, they increased revenue by 83% in one month.
But ironically, getting your audience to do what you want is a daunting challenge.
The effectiveness of CTA’s is context-dependent. They depend on the specific offerings and the type of audience you want to target, as every target segment responds differently depending on their very specific characteristics, desires, pain points, etc.
In this post, I am going to show you nine CTAs you can use other than the anodyne “Learn More” to effectively increase the actions your audience take on your website, social media or on any other channel, get ready;
Sense of urgency and scarcity remain great motivators to take action. No CTA captures those two elements as strongly as “You’re Running Out of Time!”. This put positive pressure on your audience, convincing them to take action now or risk losing out on a once-in-a-lifetime opportunity.
Offering more than one freebie, product or service presents a great opportunity to make use of a very effective CTA, “Activate X Today”. This CTA gives you the marketer the ability to present numerous offerings. Conversely, it also puts your audience in the driver’s seat and motivates them to take action. x = offerings such as free trial, discount etc. Eg.
We all have at the back of our minds that we are interacting with lines of code or machines, the same goes for your audience who visit or use your channels. And that is fine, but the “Talk to us” hints to your audience that they are likely to interact with an actual person when they take this action, which breaks away from the endless stream of automations we see online. “Talk to us” is friendly, connects and most importantly encourages your prospective customers to CLICK.
The desire to solve problems influences people to take action, and that is what this CTA achieves with your audience. It is speaking in the voice of your audience giving them the power of choice and this has proven to be a powerful gambit. ContentVerve saw a 90% increase in click-through rate by using first-person phrasing: “Start my free 30 day trial” vs. “Start your free 30 day trial.”
When you use unique/ interesting words as a CTA, you capture attention more effectively. People; including your audience, prefer to receive more than to give. When you start your CTA phrase with a word that implies a benefit for your audience, you’re more likely to get them to take your preferred conversion action.
A great CTA immediately indicates the benefits of clicking, or what the outcome will be in exchange for engaging or providing some personal details. That is the benefit of using “Start Your Journey Torwards X”. It entices your audience to take action by offering them long-term solutions to a problem. ‘x’ here could be “a slimmer body, healthier life, learning coding” or anything that is a process and is beneficial to your prospect.
Receive Your Free ‘x’ if done right can increase the number of actions taken on your channel. Examples could be; receive your free ticket; receive your free guide for client acquisition; receive your free knitted towel etc.
Making events private or exclusive conveys importance, which motivates and builds up more interests. This scenario is best used with the CTA “Reserve your spot now”. Not only does it exude exclusivity, it also adds the sense of urgency. The private event could be an online masterclass, private party or concert, or even access to an exclusive club.
Using this CTA communicates limited spots and “While-Stock-Last” feel, and it is very effective in getting your audience to click to sign up quickly.
Providing morale or inspiring others is one key mode of getting people to do things they otherwise would not do. That is the sole purpose for the CTA “Let’ Do It”. This CTA best fits brands offering service, such as workout, cooking, and any type of skill that will be beneficial to the prospect customer.
Calls-to-action (CTA) are a powerful means of driving your audience to take action. When your CTA is poor, it can hurt your lead generation efforts as well as your revenue. That’s the last thing you want. Paying attention to your audience and testing new CTA’s can improve your marketing efforts immensely. So spend more time making them great.