When you’re running a business, you’ll find that there are a ton of ways to grow it online. One of the best of these marketing methods is Email Marketing. Email Marketing has been around for quite a long time and over the years has become one of the most trusted and popular ways of marketing for businesses. So, let’s find out the best email marketing platforms available to us.
Email marketing basically involves sending out bulk emails to a list of clients or potential customers that might be interested in your business. If you have the right emails and have set up the right email marketing campaign, the results you get will be astounding. Email campaigns are one of the best ways to increase engagement and form customer relationships. They also have great returns on investment and should be part of your plan when you build your website.
So, if you’re thinking of marketing your business offerings through emails and willing to invest in it, you need to know about the best email marketing platforms. There are a ton of solutions available which offer all kinds of services from managing your emails, subscribers to creating and scheduling campaigns. With so many options, one can easily get very confused.
To help you in choosing the best email marketing service for your business, we will be listing down some of the best email marketing platforms that you can take professional help from. In this article, we will be talking about the features of these different platforms and how they can in your business’s email marketing growth, so keep reading.
The first entry on our list of the best email marketing platforms is Moosend. The best part about Moosend is the fact their services are not just confined to email marketing. Instead, they cover a wide variety of different marketing aspects that your business can make use of, email marketing being one of the key ones.
Once you take up Moosend’s services you won’t be needing any designers for your email campaigns because Moosend tools allow you to create email designs on your own, in a very easy way. They also have several pre-made email templates that you can use or make edits to, using their drag and drop builder. With its easy interface, you can add CTAs, change colours, add images, etc to your email content and make it look unique and in contrast with your brand.
With your email record and customer data, you can also automatically get the best subject lines, CTAs, links, etc. with the help of Moosend. They also offer A/B Testing so you can carry out a detailed analysis of which campaigns are working and which are not.
All in all, Moosend is a complete package when it comes to email marketing and that is why it is the first one on our list of the best email marketing platforms.
- Easy to use interface
- Tons of pre-designed email templates
- Offers A/B Testing for in-depth analysis
- Lets you create and customize emails and their layouts
- Can be quite expensive for small businesses especially
- Some of their contracts are quite inflexible
MailerLite is the name suggests is another one of some of the best email marketing platforms. One thing which is really good about MailerLite is that they keep things simple and stay focused on the essential offerings, rather than adding extraordinary features.
Although limited, MailerLite does still offer all the important tools like landing pages, surveys, automation, etc. For higher personalization you can also segment your subscribers and create different campaigns for different segments.
- Offers A/B testing for detailed analysis
- Features a drag and drop builder for customization
- Offers various tools related to automation, pop-ups, landing pages and much more
- Has a bunch of different pricing plans
- The text formattings are complex to use
- Picture editing needs several improvements
ActiveCampaign is also one of the most renowned email marketing service providers in the industry. Their amazing services have put their name among the top industry leaders of email marketing. Since the last 20 years, ActiveCampaign has been providing outstanding email marketing services to huge corporations as well as teeny tiny startups.
One of the best parts of taking their email marketing services is the fact that they are super easy to use. If you want to create a new email campaign you will get more than 100 email designs to choose from and edit. All these designs will also be mobile-optimized which is another great, added feature.
To further ease the process of creating and designing emails, they have a drag and drop builder which ensures that even newbies can work their way through with comfort. They also allow you to track the results of your campaigns as soon as they start coming in so you can know all about the click-through rates, and which emails are performing the best.
- Super simple to use drag and drop builder
- Been an industry leader since the last 20 years
- Offers mobile-optimized email designs
- Allows you to track progress in real-time
- The customer service is quite slow
- Complaints about the UI being confusing
Sendinblue is the third entry on our list of the best email marketing platforms for a number of reasons. Firstly they offer fully automated email marketing services to all sorts of businesses.
Moreover, unlike many other platforms, they come with a free service plan as well. The free service plan allows you to have unlimited contacts and send out a maximum of 300 emails in a day for free. This is super beneficial for startups who are running on a small customer base and budget. Sendinblue’s email builder is also quite easy to use as it is a drag and drop builder. You can easily alter your email’s designs according to your company’s image and objective.
Furthermore, they also offer several added services like SMS marketing so that your customers have multiple ways of staying in touch with you. All in all, Sendinblue is one of the better email marketing platforms and you should definitely consider it for your business.
- Offers a free plan
- Added service of SMS marketing
- Comes with a big email template library
- Features a simple drag and drop builder
- They don’t have a phone customer support service
- Can be very confusing to set up especially for first timers
AWeber has been around since the last 20 years in the email marketing business making it one of the oldest and arguably one of the best email marketing platforms out there. AWeber during their long run has provided amazing email marketing services to all kinds of businesses from all types of industries.
AWeber, unlike many others, is very straightforward and simple. It offers various features and according to them, it has different price points as well. One of the best things about AWeber is that it offers 24/7 live chat as well as email and they have a ton of valuable features that your business can make great use of.
- Offers more than 700 pre-built templates
- Comes with a simple drag and drop email builder
- Offers detailed email analytics
- Integrates with several third party apps
- Some templates look and feel quite outdated
- A little overpriced compared to other service providers and the features they offer
ConvertKit might not be for everyone but it is still one of the best email marketing platforms in the industry. If you’re looking for a ton of attractive designs or a simple and highly customizable drag and drop builder then ConvertKit isn’t for you. ConvertKit focuses more towards sales driven businesses who are inclined towards landing page integrations, membership sites, etc.
If you want to create automated email funnels, that is where ConvertKit will come in handy for you and will also be a cheap option for your business. Although it doesn’t have separate lists of contacts and it just lists everyone into one big list, you can still put manual tags on your contacts for your ease. All in all, ConvertKit is great for businesses who need the help that it offers.
- Offers great customer experience
- Delivers amazing services for the businesses who need them
- Amazing for creating email funnels
- The single list option makes everything much easier for many users
- Doesn’t have a drag and drop builder
- Doesn’t offer a lot many templates for emails
MailJet might not be as popular as other providers on our list but it still is good enough to make it to our list of the best email marketing platforms. With a great number of businesses in their client list, MailJet offers some great services. One of the most unique services they offer is their real-time collaboration. With that, you can keep a great and close track of your emails and campaigns.
In conclusion MailJet makes the email marketing process really easy for all its users no matter how big or small the size of your business is.
- Very straightforward user interface
- Offers affordable prices
- Can easily import databases
- Gets emails out timely
- Tends to get glitchy sometimes
- Doesn’t offer good customer support
Email marketing can be a decisive tactic in your business’s overall success and growth. Therefore, investing in the right service provider is very important. With our list of the best email marketing platforms, you can achieve your business objectives by working with industry leaders.
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