Also known as strategic frameworks, marketing planning frameworks are a series of questions/ideas that organizations use to define specific marketing objectives or initiatives to achieve their brand goals. Most organizations rely on these frameworks to guide them in clarifying their business goals and achieving them. At the agency, we deploy a lot of these frameworks […]
Ad fraud is not exciting.
African ad buyers don’t like to discuss it. And there are good reasons why. The ad fraud rabbit hole is deep and confusing. Many categories of it will confuse the most astute marketer.