12 digital skills every African brand manager needs in 2021

A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents.  How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game. 

A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents. 

How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game.