12 digital skills every African brand manager needs in 2021

A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents.
How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game.
Here is the secret why you need to Build Your Brand Identity

As a company you need to build your brand identity. Here is why.
I used to snicker at people who said a coffee was bad, but I guess I just hadn’t tasted terrible coffee.