Four billion. As 2020 comes to a close, the number of social media users is steadily approaching the 4 billion mark. That is one in every two people in the world liking, commenting, and sharing on social media. Naturally, your brand has to play in the new public square. When I started my career in […]
Ad fraud is not exciting.
African ad buyers don’t like to discuss it. And there are good reasons why. The ad fraud rabbit hole is deep and confusing. Many categories of it will confuse the most astute marketer.