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13 video marketing tips for creating more professional video content

2020 was a big year in video. In 2021, the trend will continue. Videos are crucial in the future of digital marketing. In 2021, each person in your audience will spend at least 100 minutes watching videos every day. How can corner a share that 100-minute daily video consumption time for your brand? Keep reading


Six important KPIs to let you know if your marketing is making an impact

Lately, a lot of business brands are focused on investing in their marketing strategies, supporting brand awareness, customer satisfaction, product or content supply, etc. it’s become more as critical as the mission of many brands, to see through successfully with the growth of their markets.


How to create a lead magnet and 9 awesome examples to inspire yours

If you can get web page visitors to give you their emails, you increase your chance of getting them to buy from you. But they won’t just do it willingly. That’s where lead magnets come in. A lead magnet is any free content that you offer those your site visitors. It can be described as an ethical bribe because you give your subscribers this free gated content in exchange for their email addresses or other content.


Web personalisation leads to increased revenue. Here’s how to prepare for it.

According to Oliver and company 94% of brand managers across multiple industries believe that it plays a very important role in their quest to increase revenue and meet their marketing objective. Websites remain the focal point for brands, especially in the B2B space where brand experience is not complete without a website visit.


Ten types of challenger brands + examples in Africa

There are many brands in Africa that are not the market leaders nor necessarily own a niche but are well known because of their values and mission to change the status quo in their markets. Such brands are known as challenger brands. Challengers usually have ambitions bigger than their conventional resources and are prepared to do something bold to force reforms to a category or market.

El Hadj Seck

10 Best Social Sharing Plugins For WordPress

We all are very well aware of how important it is to have a social media presence in today’s world. Through social media platforms, you get to interact with your customers and build strong meaningful relationships. It also helps in showing your social impact and what you’re doing beside the general business-related work that you do. So, without much ado, let’s find out about the best social sharing plugins.