Covid marketing trends that will influence your marketing in 2021
Your customers are changing how they buy.
Since the start of the pandemic, marketing trends have shifted significantly based on the changing behaviors of consumers. As 2021 opens, brands are finally getting the hang of how to interact with their customers while giving them just as much as they were getting pre-pandemic and more.
These businesses have started to factor in the conditions surrounding the pandemic in their long and short term plans. Which of these conditions should you be considering in your digital strategy?
- Digital Shopping
It may seem that staying home provides more time for people to relax and have more time for their homes.
The opposite is true; parents are still struggling to figure out how to work from home with no distractions while managing their children’s online classes. They have no time to take risks going out to shop for household items when they can do that from the comfort of their homes. Most households have moved completely to digital shopping and have no interest in returning are in no rush to return to their old ways.
- Brand Loyalty
Consumers have changed their most permanent and trusted household brands since the pandemic. They are prioritizing quality and efficiency over status and have turned to brands that market products based on their new needs and requirements.
Their newfound loyalty to these brands is unwavering unless other brands do better to meet their needs. As a result of these consumer changes, most businesses are suffering and continue to struggle to meet their basic pre-pandemic quota, and unless these brand marketers do better, it will continue that way.
- Balancing sustainability and hygiene
Long after the pandemic has come and gone, there will be some paranoia. Pandemic survivors will remain hyper-focused on staying healthy and safe. Businesses that will thrive will be those that make provisions to keep customers safe to prove their commitment.
- Marketing localization
We are several months into the pandemic and even as some economies are recovering and vaccines are buoying economies in Europe, America, and parts of Asia, economies of African countries will continue to struggle for a while. More companies will look inward within their countries for their upstream and downstream needs.
Companies will have to get closer to markets. Households are buying from neighborhood stores and open markets where they can directly contribute to producers without intermediaries.
- The Rise of the Crib Economy
Households have made big adjustments for the past months, working, learning, and playing from home. Parents are struggling to figure things out and children are having the time of their lives. Parents have turned to online entertainment for themselves and their children to stay sane and create some order.
Once the pandemic has ended, most households will (as earlier stated) maintain some level of paranoia and care to stay safe and will for as long as they can stick to stay-at-home protocols until they feel comfortable enough to mix with the rest of the world. However, others might take a more permanent step in moving to rural areas where they don’t have to worry about interactions with others.
Based on the attitudinal changes in consumers and their preferences, your brand needs to find ways of drawing in more consumers with more focus on satisfying their needs rather than their ROI (return on investment).
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