In pay-per-click (PPC) advertising, time is always an issue.
There are a lot of things to take care of, so you don’t want to waste time waiting for slow loading web pages or meddling with tedious, repetitive tasks. With the Google Ads Editor tool, you can optimize your time, which is good news for your sanity, and your bottom line.
Let’s get started. Google Ads Editor is a free, downloadable application you can use to manage Google Ads campaigns. When you enable Google Ads Editor, you can download multiple Ads accounts, make changes offline, and then upload your changes to Google Ads.
Doing this is a fantastic way to save time, as you can make bulk changes to your Ads accounts. Now that you have the basics down let’s see how you can use Google Ads Editor to improve your PPC account management. Here are some key features that you should experiment with soon:
Use this to work on all your Ads accounts in a single window. With this feature, you can add the same set of keywords to campaigns in multiple accounts, update campaign settings for your entire company, and quickly download data reports for a custom selection of accounts.
Share negative keyword lists.
This relatively new feature allows advertisers to share their negative keywords list across multiple accounts with a simple application in the Editor tool’s shared library. You can learn more about how negative keywords filter out irrelevant clicks and save your budget in *our blog, Effective Use of Negative Keywords in Google Ads Campaigns.
Condensed edit pane.
If you have large groups of empty fields, such as custom parameters or video IDs, it can be a headache to wade through them looking for specific information. Save yourself the hassle by using the edit pane to hide all empty fields.
The search function in Google Ads Editor enables quick searches through your account to pinpoint campaigns and adjust settings effectively and efficiently. You can also use it to search for specific errors across all your PPC accounts and campaigns. Now, whenever you see an item marked with a particular error, you can quickly find all other instances of that same problem.
The new image picker feature facilitates fast browsing and selection of images on your computer. Warnings and error checks will be issued in the thumbnail, before selecting images, which should streamline bulk image uploading.
When you upload new images to your Google Ads account, it is good practice to adopt a logical naming construct, so that you can easily identify what an image is from looking at the name.
Built-in custom rules apply to more campaigns.
With custom rules, you can devise reminders to optimize your ad extensions, fix broken links, or remove poor-performing ads. These custom rules also keep you updated with best practices before you post any changes.
Finding duplicate keywords.
Imagine you add a bunch of keywords to an ad group, or perhaps you’ve moved some keywords between ad groups. With this feature, you can identify any duplicate keywords in the same ad group, campaign, or account. This insight makes sure that you don’t bid against yourself!
Video campaigns are easier to manage.
You can use Google Ads Editor to create and manage TrueView video campaigns. TrueView video ads are an interactive way to engage prospective new customers on YouTube and Google’s wider network.
Some of the editing options for video campaigns include: Add a call-to-action (CTA), Add headline fields, create bumper ads and ad groups in standard Video campaigns, and manage promoted video ads.
View Recommended Daily Budget.
It’s important to manage your PPC budget, as you don’t want to overspend, especially if you aren’t generating enough impressions, clicks, and conversions. With the editor, you can set a recommended budget column up in your campaign view. This idea is best used sooner rather than later if you have a limited budget for any campaign, as it will help you stay in control. You can export the report to a spreadsheet like Excel or Google Sheets.
Download the Search Term Report.
The latest version of Google Ads Editor makes it easy to view and download reports for your search terms, paving the way for easy analysis and valuable insights. You can identify the terms that trigger your ads, and then optimize your keywords lists and negative keywords list to attract the most relevant traffic.
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