How to run facebook ads profitably — A step-by-step guide

When it comes to online advertising, it is a no-brainer to connect with your brand audience on the most populous social media platform in the world, Facebook. The always-changing Facebook algorithms can make it a test to interface naturally with fans. In any case, Facebook's miniature focusing on highlights permit you to arrive at your precise objective crowd.

When it comes to online advertising, it is a no-brainer to connect with your brand audience on the most populous social media platform in the world, Facebook.
The always-changing Facebook algorithms can make it a test to interface naturally with fans. In any case, Facebook’s miniature focusing on highlights permit you to arrive at your precise objective crowd. That means Facebook ads can get your message in front of the people who are most likely to want your products or services. That’s great planning for your marketing budget, conversion rates, and business ROI. You only pay to reach the most valuable potential customers compared to the traditional way of marketing. However, it is no secret that for the greater part of your advertising, you have been giving Facebook money for FREE. Yes, free!

Wondering how? It’s essential to comprehend the diverse Facebook advertising types and focusing on choices before you make a plunge in the event that you need to get the best outcomes. In this guide, we’ll walk you through all you require to know, from creating your first promotion to progressed multiple campaigns.


What are Facebook advertising tools?

To roll out a campaign on Facebook, advanced tools like the Power Editor helps manage multiple ad campaigns effectively by large advertisers who need to push out more ads at once. Ads Manager also helps you manage and edit your campaigns or ads. You can edit active or inactive campaigns. After the edits, you have the option to publish changes immediately or save changes and publish them later. Now depending on the goal set for your ad, you will need to choose an ad that adapts to your business needs.


What are your Facebook marketing goals/objectives?

Before you can run ads effectively on Facebook, you must first align on what exactly you want the ad to achieve. The first step to setting your ad on Ads manager is to select your objectives. Let’s explore the different objectives to help us meet our target audience.

  • Grow brand awareness; boost your online presence
  • App Installs; drive installs and engagement
  • Grow online sales; attract buyers through online ads
  • Generate leads; get people to show interest in your brand or business
  • Retarget existing customers; reach people who have interacted with your brand


Facebook promotions are commonly the least expensive and most effectively identifiable online advertising platform that advertisers and businesses like you can use. The best part is, it is absolutely optimizable! This gives you a ton of authority over your promotions, however, you need to understand what you’re doing in the event that you need effective Facebook ads. Else, you might be squandering your cash.


What types of Ad formats are there on Facebook?

There are several ad formats Facebook offers to everyone depending on your marketing objectives. The types of ads you choose can affect where your ads appear; Facebook, Instagram, Messenger, etc. Every promotion objective has distinctive ad designs you can choose from, and not all ad formats are accessible for all marketing objectives.

#1. Photo Ads

A simple way to get started with Facebook ads is by turning an existing photo on your brand page into an ad with few clicks. A photo ad gives you a spotless, straightforward way to use images and with motivating call-to-action symbolism and drawing in duplicate. Photo ads might be straightforward, yet that doesn’t mean they need to be exciting.

#2. Video Ads

Reach your audience with videos you have created or you already have, or with a selection of free stock images. You can create a video ad directly from your Facebook Page by publishing and boosting an existing video. The file type of the video can be an MP4, MOV, or Gif with a resolution of at least 1080 pixels. If you have a tangible product to promote, a video ad is a great way to explain what your business or product does.

#3. Carousel Ads

A carousel ad uses up to 10 images or videos to showcase your product or service. You can use this format to highlight different benefits of one product, a number of different products, or even use all the photos together to create one large panorama image.

#4. Instant Experience Ads or Canvas Ads

Instant Experience ads used to be called Canvas. They’re a full-screen ad format that loads 15 times faster and more immersive than a regular photo or video ad. It allows you to show specific features of your product or brand. You can also link to additional Instant Experiences so people have access to even more instant mobile content.

#5. Slideshow Ads

Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. If you don’t have your own images, you can choose stock photos directly from Ads Manager. Slideshow ads have eye-catching motion, just like videos, but use five times less bandwidth, so they load well even for people on slow internet connections. They’re an easy, low-impact way to draw attention.

#6. Dynamic Product Ads

Facebook dynamic Ads algorithms have a way of showing the right products to audiences who have expressed interest on your page, your app, or on the internet. You only have to upload the product catalog and set up your campaign. It will keep working for you however long you need – finding the right individuals for every item, and continually utilizing updated pricing and accessibility.


How to create your Facebook Ad

Step 1: Create your campaign

From your Facebook profile or company page, choose the “create ads” option from the three dots drop-down menu on the top-right side.

Step 2: Outline your campaign objectives

Select “Engagement” from the option on the Ads manager page.

Step 3: Choose a campaign name

Choose an appropriate campaign name before setting up your ad account.

Step 4: Choose your target audience

Defining your target audience will determine the success of your ad campaign. You may even consider researching on your audience here to help you define them.

Step 5: Consider placements

Consider where you want your ads to be shown. Perhaps, you would want your ad to be shown on more than one social media platform; Facebook audience network, messenger, or Instagram. If so, then it’s best you design ads that are uniquely tailored for the respective social media platforms you wish to use.

Step 6: Draw a budget and schedule

Monetary resources are consequential to running ads even on social media. Depending on how long you wish to run an ad on Facebook (or any other social media platform), it’s advisable to come up with a budget and also a timetable or schedule. Such a plan would help to determine the success of your ad. Learn more about how to budget for your ads here.

Step 7: Choose a name for your Ad

After the following suit with the steps above, you can go ahead to choose a simple ad name of your choice.

Step 8: Preview your Ad

Click on the preview button to see how the final outcome of your ad will look like.

Step 9: Review and confirm

Before launching your ad, click on “Review” for a final run-through of your choices. Once you are satisfied, click on “Confirm” to allow Facebook to review it to check all the requirements to be published are met. Your ad will be then available and running a few minutes later. Be rest assured that once you’ve followed the above steps, you will be reaping good profits.


Final Take Away

Facebook Ads are a brilliant method to grow the fan base on your Page, yet they can accomplish such a great deal more. You can direct people to your website, advance your app installs from Facebook, and that’s just the beginning. It is also important to remember that your Facebook ad objectives and Facebook ad formats are two extremely different things: Facebook ad objectives represent your goals and Facebook ad format is how your ad appears creatively. Facebook continues to update its advertising policies regularly. It is keen to stay an updated month on month so you don’t miss out on what is new.


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