Thought Centre


Web personalisation leads to increased revenue. Here’s how to prepare for it.

According to Oliver and company 94% of brand managers across multiple industries believe that it plays a very important role in their quest to increase revenue and meet their marketing objective. Websites remain the focal point for brands, especially in the B2B space where brand experience is not complete without a website visit.


Ten types of challenger brands + examples in Africa

There are many brands in Africa that are not the market leaders nor necessarily own a niche but are well known because of their values and mission to change the status quo in their markets. Such brands are known as challenger brands. Challengers usually have ambitions bigger than their conventional resources and are prepared to do something bold to force reforms to a category or market.

El Hadj Seck

10 Best Social Sharing Plugins For WordPress

We all are very well aware of how important it is to have a social media presence in today’s world. Through social media platforms, you get to interact with your customers and build strong meaningful relationships. It also helps in showing your social impact and what you’re doing beside the general business-related work that you do. So, without much ado, let’s find out about the best social sharing plugins.

El Hadj Seck

8 Best Push Notification Plugins For WordPress

If you’re running a WordPress website, you can install some of the best push notification plugins and send automatic notifications to the visitors who have previously visited your website and opted to get the notifications on their screens. These push notifications can be updates related to a new article on your website, a new product or any other promotion.

El Hadj Seck

7 Best Translation Plugins for Multilingual Websites

Multilingual plugins basically enable you to manually add content to your website in multiple languages, according to your needs. Although this can be very time consuming, the biggest benefit of this would be that the quality of the translations will be very good compared to an automated machine-generated translation


7 Best WordPress LMS Plugins Compared

The best setting for a course or an online class is provided by a learning management system, short for LMS. With some of the best WordPress LMS plugins, you can make an entire online class where students can take lectures, get enrolled, share the coursework, take quizzes, and do several such activities without ever being physically present in a classroom setting.