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RETARGETING

Keep your products or services in the face of prospects who left without taking action. 98% of your first-time website visitors don’t take the desired action before leaving your website.  Taking action can be filling out a form, making a phone call, or purchasing an item.

retargeting - Focus PPC

RETARGETING

HOW DOES IT WORK?

 

Retargeting uses cookies to anonymously follow users across the web. With the right snippet of code on your site, you can drop an anonymous cookie onto the browser of any new visitor. That cookie lets a retargeting platform like Google know that the user has visited your site and triggers your ad in various places throughout the platform’s display network.

This is especially effective for B2B companies or other markets with longer sell cycles, such as higher education or recruiting. To ensure that you get great results, most retargeting platforms feature a variety of parameters you can set to optimize when and how your retargeting ads are displayed.

Like other forms of paid advertising, you bid to have your ads shown, but the cost for remarketing is usually quite low. As a result, retargeting is a cheap and easy way to reel in potential customers you might have otherwise lost

TYPES OF REMARKETING

Google Remarketing

The Google Display Network is massive and retargeting through Google is an incredible way to stay top of mind.

Google allows you to tailor your remarketing ads based on the specific products and pages a user viewed during their visit to your site. As a result, you can design tailored ads that target specific audiences and demographics to increase your conversions and revenue.

Dynamic Retargeting

dynamic retargeting allows you to create a single, easy-to-update product inventory feed that places retargeting ads based on the exact products your users have viewed.

As a result, rather than showing a generic remarketing ad for your business, the user will see a product ad for the specific items they’ve already looked at—automatically!

Social Retargeting

Facebook has about 1.5 billion users. Twitter has almost 300 million. Chances are, you can find a lot of your non-converted traffic on one of these networks.

With social retargeting, your ads show up on the social network feeds of previous visitors to your site. This combines the benefits of remarketing and audience segmentation with the flexible, personalised ad messaging offered by social advertising.

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