Keep your products or services in the face of prospects who left without taking action. 98% of your first-time website visitors don’t take the desired action before leaving your website. Taking action can be filling out a form, making a phone call, or purchasing an item.
This is especially effective for B2B companies or other markets with longer sell cycles, such as higher education or recruiting. To ensure that you get great results, most retargeting platforms feature a variety of parameters you can set to optimize when and how your retargeting ads are displayed.
Like other forms of paid advertising, you bid to have your ads shown, but the cost for remarketing is usually quite low. As a result, retargeting is a cheap and easy way to reel in potential customers you might have otherwise lost
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