Interested in our done-for-you Digital Advertising services?
Please book a free call with us.
It's important to note that these strategy sessions are not free digital advertising consultancy. We provide these free sessions to introduce you to our digital advertising services and to understand your business, exploring how we might assist you in achieving remarkable results.
Come and visit one of our offices
Whether you have a specific question or you'd like to discuss what a partnership could look like, or just want to say hi, we'd love to connect.
Frequently Asked Questions
At Focus PPC, we’re transparent and honest at all times. We’ve done our best to answer the common questions that we’re asked to give you more insight into how we work. If you have any other questions about our service, don’t hesitate to get in touch.
What does your new client onboarding process consist of?
Our onboarding process is purpose-built to ensure a smooth transition between sales, finance, and production. An easy and seamless client experience in this transition is of paramount importance.
Our process involves finalizing contracts, connecting with Accounting, assigning dedicated strategists, and conducting thorough kickoff meetings.
Finalizing Contracts:
Upon receiving a signed SOW, your New Business Strategist at Focus PPC will connect with the CEO of our company to review the contract, countersign the agreement, and send it back to you for your records.
Accounting:
Within 72 hours of receiving a signed SOW, our Accounting Department will be in touch with a request for an initial payment.
Dedicated Strategist:
For multi-service clients, you will be assigned a dedicated Account Strategist as your main point of contact. Unlike the typical "overloaded Account Manager," your strategist only leads a handful of clients. This allows each strategist the time needed to immerse themselves entirely in your brand. Your strategist will act as a seamless extension of your internal team.
Initial Audit & Kickoff Meeting:
Before the client kickoff meeting, the team will have requested access to all necessary platforms and reporting tools, which will perform an initial audit of all relevant systems and past marketing activities.
Your account team will come prepared for the workshop-style kickoff meeting (3-6 hours) with additional questions and recommendations on prioritizing your digital marketing opportunities.
In this meeting, all stakeholders will review a detailed project/service timeline and examples of deliverables that will be developed within the first eight weeks. Additionally, we'll work through a series of discovery and planning exercises that span subjects such as sales process and performance, marketing goals and current performance, market segmentation, buyer personas, content marketing, advertising channels, and more.
What should my digital marketing budget be?
This is a very complex question which demands a thorough answer. But, before we provide marketing budget recommendations, let's define it: Your marketing budget refers to all costs for marketing, advertising, public relations, event marketing, and anything else you might leverage to promote the brand and drive revenue.Based on the latest research, our expert opinions, and years of marketing experience, we, generally, recommend:You should spend 2 to 5 percent of your sales revenue on marketing.
What about digital marketing specific budgets? Most industries dedicate 15% to 25% percent of their overall marketing budget to digital marketing specifically. When working with Focus PPC, we will build one with you collaboratively if you haven't already defined an annual marketing budget. This budget will be derived from accurate, meaningful, benchmark data that we plug into a business math formula to determine your COCA (Cost of Customer Acquisition).
Some example metrics within the formula include:
- Monthly Website Visits
- Visit-to-Lead Conversion/Sale Percentage
- Lead-to-Opportunity Conversion Percentage
- Average Initial Order/Contract Value (IOV)
- Average Lifetime Value (LTV)
From here, we can begin to determine necessary, profitable budgets based on your goals and benchmark data, and begin to project marketing ROI as well.
Which options do I have to pay for agency fees?
Bank Transfers:
This is an easy and secure way to pay. You will submit your bank information electronically when you receive your invoice via email.
Credit Card & Mobile Money:
We accept Visa, Mastercard and Mobile Money. We these payment we send you an invoice from our Paystack corporate account.
How long do I need to commit to working with Focus PPC?
We ask you to commit for a minimum term based on your project and objectives. This gives us enough time to acquire data, study it and implement a strategy that will start to generate the results you want.
After that, it’s a rolling monthly contract. We’re not interested in locking clients into long contracts. We want you to stay with us because we’re generating you and your business great results. We’re proud of our client retention rate. In fact, we’ve been working with some of our clients ever since Focus PPC started in 2018.
How often will I receive updates on my account?
Along with daily, as-needed communication, we will establish a standing weekly meeting with you and your key stakeholders.
This allows us to set expectations for weekly tasks, deliver incremental reports, and make quick decisions regarding timely needs.
Note: Once-a-month standing meetings may also be established based on your communication preference.
Why use Focus PPC and not hire a a digital marketing staff in-house?
Compared to an employee who has a broad knowledge of digital marketing, our team of 12 digital experts are each experienced and accredited specialists in their particular area of digital marketing.
Our experts are leaders in their fields when it comes to PPC, Social Media, Content Marketing and Data & Analytics. With the help of a Digital Strategy expert, our team members share knowledge between themselves to make sure all your digital channels work together in a joined-up approach and achieve more for you.
We like to think of ourselves as an extension of your team, offering skills you can’t recreate in-house.
