14 important marketing planning frameworks you need to start using now.

14 important marketing planning frameworks you need to start using now

Also known as strategic frameworks, marketing planning frameworks are a series of questions/ideas that organizations use to define specific marketing objectives or initiatives to achieve their brand goals. Most organizations rely on these frameworks to guide them in clarifying their business goals and achieving them. At the agency, we deploy a lot of these frameworks […]

Marketing vs. Branding: Five key differences

While marketing and branding work hand in hand to drive sales and increase profits. They are fundamentally different. Understanding these two will help you use each tool to derive maximum benefit for your company.

12 digital skills every African brand manager needs in 2021

A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents.  How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game. 

A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents. 

How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game. 

10 truly free social media marketing courses for the busy brand manager

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Four billion. As 2020 comes to a close, the number of social media users is steadily approaching the 4 billion mark. That is one in every two people in the world liking, commenting, and sharing on social media. Naturally, your brand has to play in the new public square.  When I started my career in […]

You need a brand identity. Here is how to develop a profitable one right now

You need a brand identity. Here is how to develop a profitable one right now

I used to snicker at people who said a coffee was bad, but I guess I just hadn’t tasted truly bad coffee.

Few weeks after the lockdown lifted in Accra, our procurement office got a “Brazzilian coffee” to replace the Nescafe Gold we usually had. When we asked procurement why they got us this new Brazzilian coffee; the answer came quickly. “It says ‘Brazzilian coffee’ on the label, it must be better than Nescafe.” We agreed and couldn’t wait to dive into the new coffee brand.

9 other calls-to-action you can use aside from “Learn More”

9 other calls-to-action you can use aside from "Learn More"

A great CTA has the power to increase the effectiveness of your marketing efforts substantially. For Brafton; the content marketing agency, by adding CTA buttons to their article templates, they increased revenue by 83% in one month.

But ironically, getting your audience to do what you want is a daunting challenge.

6 ways to promote your B2B brand on Tik Tok right now

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I can’t watch my clock anymore! The Tik Toks are so annoying.

Welcome to 2020. Tik Tok has become so popular that it’s embedded in our most mainstream jokes. But while you may look upon it derisively and dismiss it as the vacuous pastime of the hapless Gen Zs, it really isn’t.

If you are not already there; TikTok is a powerful marketing tool that your brand has to get on.

7 Reasons Why You Should Hire a Digital Marketing Agency

Do you want to grow your audience online? Drive traffic to your website? Create awareness for your brand or business? If you answered yes to any of these questions then you don’t just need someone to create designs and share posts on your social media platforms, you need a dedicated team of online strategists, content marketers, designers and web developers who will come with a seamless digital strategy to help you achieve your marketing goals.

HOW TO GROW YOUR ONLINE AUDIENCE

HOW TO GROW YOUR ONLINE AUDIENCE So you finally made that choice.. Deciding to become an entrepreneur is one of the bravest and coolest things one could ever embark on in their lifetime. It’s filled with ups and downs as well as those little moments of triumph that make the struggles worth it. In the […]