13 video marketing tips for creating more professional video content

2020 was a big year in video. In 2021, the trend will continue. Videos are crucial in the future of digital marketing. In 2021, each person in your audience will spend at least 100 minutes watching videos every day. How can corner a share that 100-minute daily video consumption time for your brand? Keep reading

How to run facebook ads profitably — A step-by-step guide

When it comes to online advertising, it is a no-brainer to connect with your brand audience on the most populous social media platform in the world, Facebook.
The always-changing Facebook algorithms can make it a test to interface naturally with fans. In any case, Facebook’s miniature focusing on highlights permit you to arrive at your precise objective crowd.

12 digital skills every African brand manager needs in 2021

A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents.  How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game. 

A modern brand manager must now be able to (a) recompile offline brand experiences for digital channels/audiences and (b) create native online experiences that delight your most important constituents. 

How can you learn the skills needed to be effective in this new marketing reality? Below, I list fifteen important skills you must master going into 2021 so you can stay at the top of your digital marketing game. 

10 truly free social media marketing courses for the busy brand manager

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Four billion. As 2020 comes to a close, the number of social media users is steadily approaching the 4 billion mark. That is one in every two people in the world liking, commenting, and sharing on social media. Naturally, your brand has to play in the new public square.  When I started my career in […]

8 Best Email List Cleaning Software

8 Best Email List Cleaning Software.

Many email marketing software company will ask you to validate your list if you want to import it.

There are a ton of options when it comes to the best email list cleaning software, therefore choosing the best one can be a bit of a hassle.

Marketing vs. branding: 5 key differences

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While marketing and branding work hand in hand to drive sales and increase profits. They are fundamentally different. Understanding these two will help you use each tool to derive maximum benefit for your company. Discover now the differences between marketing vs. branding.

6 ways to promote your B2B brand on Tik Tok right now

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I can’t watch my clock anymore! The Tik Toks are so annoying.

Welcome to 2020. Tik Tok has become so popular that it’s embedded in our most mainstream jokes. But while you may look upon it derisively and dismiss it as the vacuous pastime of the hapless Gen Zs, it really isn’t.

If you are not already there; TikTok is a powerful marketing tool that your brand has to get on.

10 important marketing planning frameworks you need to start using now.

14 important marketing planning frameworks you need to start using now

Marketing planning frameworks are a series of questions/ideas that organizations use to define specific marketing objectives or initiatives to achieve their brand goals.

At the agency, we deploy a lot of these frameworks to get a better sense of what our clients’ goals are and other important building blocks of successful marketing campaigns.