6 Best Email Marketing Platforms

BEST EMAIL MARKETING PLATFORMS - FOCUS PPC - Digital Agency Accra

When you’re running a business, you’ll find that there are a ton of ways to grow it online. One of the best of these marketing methods is Email Marketing. Email Marketing has been around for quite a long time and over the years has become one of the most trusted and popular ways of marketing for businesses.

10 truly free social media marketing courses for the busy brand manager

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Four billion. As 2020 comes to a close, the number of social media users is steadily approaching the 4 billion mark. That is one in every two people in the world liking, commenting, and sharing on social media. Naturally, your brand has to play in the new public square.  When I started my career in […]

Marketing vs. branding: 5 key differences

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While marketing and branding work hand in hand to drive sales and increase profits. They are fundamentally different. Understanding these two will help you use each tool to derive maximum benefit for your company. Discover now the differences between marketing vs. branding.

6 ways to promote your B2B brand on Tik Tok right now

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I can’t watch my clock anymore! The Tik Toks are so annoying.

Welcome to 2020. Tik Tok has become so popular that it’s embedded in our most mainstream jokes. But while you may look upon it derisively and dismiss it as the vacuous pastime of the hapless Gen Zs, it really isn’t.

If you are not already there; TikTok is a powerful marketing tool that your brand has to get on.

10 important marketing planning frameworks you need to start using now.

14 important marketing planning frameworks you need to start using now

Marketing planning frameworks are a series of questions/ideas that organizations use to define specific marketing objectives or initiatives to achieve their brand goals.

At the agency, we deploy a lot of these frameworks to get a better sense of what our clients’ goals are and other important building blocks of successful marketing campaigns.