According to Oliver and company 94% of brand managers across multiple industries believe that it plays a very important role in their quest to increase revenue and meet their marketing objective. Websites remain the focal point for brands, especially in the B2B space where brand experience is not complete without a website visit.
There are many brands in Africa that are not the market leaders nor necessarily own a niche but are well known because of their values and mission to change the status quo in their markets. Such brands are known as challenger brands. Challengers usually have ambitions bigger than their conventional resources and are prepared to do something bold to force reforms to a category or market.
We all are very well aware of how important it is to have a social media presence in today’s world. Through social media platforms, you get to interact with your customers and build strong meaningful relationships. It also helps in showing your social impact and what you’re doing beside the general business-related work that you do. So, without much ado, let’s find out about the best social sharing plugins.
If you’re running a WordPress website, you can install some of the best push notification plugins and send automatic notifications to the visitors who have previously visited your website and opted to get the notifications on their screens. These push notifications can be updates related to a new article on your website, a new product or any other promotion.
Multilingual plugins basically enable you to manually add content to your website in multiple languages, according to your needs. Although this can be very time consuming, the biggest benefit of this would be that the quality of the translations will be very good compared to an automated machine-generated translation
The best setting for a course or an online class is provided by a learning management system, short for LMS. With some of the best WordPress LMS plugins, you can make an entire online class where students can take lectures, get enrolled, share the coursework, take quizzes, and do several such activities without ever being physically present in a classroom setting.
Google Ads Editor is a free, downloadable application you can use to manage Google Ads campaigns. When you enable Google Ads Editor, you can download multiple Ads accounts, make changes offline, and then upload your changes to Google Ads.
Bounce rate is a marketing term used in website traffic analysis. It is a very important metric to track if your business has a website for sales, provides information (like a blog or news site), or simply a place you need users to take action.
Choosing the right marketing blog to read can be wearisome. According to Forbes, there are 2.5 quintillion bytes of data created on the internet daily. This means you need to filter through several blogs to make sure it’s relevant to your subject matter. Wondering which authority marketing blogs to look out for?
African ad buyers don’t like to discuss it. And there are good reasons why. The ad fraud rabbit hole is deep and confusing. Many categories of it will confuse the most astute marketer.
Moreso, to the mind of most brand managers, Africa is still shielded from the sophisticated categories of ad fraud that happens in more technologically advanced markets like China, Europe, and the Americas.